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Verghese Kurien

3 key ideas, each explained in our own words.

Verghese Kurien: The Cooperative Way

  1. IDEA 1

    Producers own the value chain

    Kurien built the Amul model where dairy farmers own collection, processing and marketing. Farmers kept a larger share of the consumer price.

  2. IDEA 2

    Operation Flood

    The programme linked rural milk producers to urban markets and helped make India the world's largest milk producer. Scale can be achieved through many small producers.

  3. IDEA 3

    Professionals serving farmers

    He brought trained managers to work for farmer cooperatives, not over them. Expertise should serve the people it is meant for.

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