Thinker
Verghese Kurien
3 key ideas, each explained in our own words.
Verghese Kurien: The Cooperative Way
- IDEA 1
Producers own the value chain
Kurien built the Amul model where dairy farmers own collection, processing and marketing. Farmers kept a larger share of the consumer price.
- IDEA 2
Operation Flood
The programme linked rural milk producers to urban markets and helped make India the world's largest milk producer. Scale can be achieved through many small producers.
- IDEA 3
Professionals serving farmers
He brought trained managers to work for farmer cooperatives, not over them. Expertise should serve the people it is meant for.
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