Governance
Verghese Kurien: The Cooperative Way: 3 key ideas
The core ideas of Verghese Kurien: The Cooperative Way, each in under a minute, written in our own words. Want the full depth? Get the book.
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- IDEA 1 OF 3
Producers own the value chain
Kurien built the Amul model where dairy farmers own collection, processing and marketing.
Farmers kept a larger share of the consumer price.
- IDEA 2 OF 3
Operation Flood
The programme linked rural milk producers to urban markets and helped make India the world's largest milk producer.
Scale can be achieved through many small producers.
- IDEA 3 OF 3
Professionals serving farmers
He brought trained managers to work for farmer cooperatives, not over them.
Expertise should serve the people it is meant for.
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