Author

Michael Porter

6 key ideas, each explained in our own words.

Competitive Strategy

  1. IDEA 1

    Five forces

    Industry profitability depends on rivalry, the threat of new entrants, the threat of substitutes, and the bargaining power of buyers and suppliers.

  2. IDEA 2

    Three generic strategies

    Firms win through cost leadership, differentiation, or focus on a niche. Being average at all of them leaves you stuck in the middle.

  3. IDEA 3

    Industry structure matters

    Some industries are structurally more profitable than others. Understand the structure before choosing where to compete.

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