Compete harder, or escape competition?
Side one
Win the competitive game
Understand industry forces and rivals, choose a position and outmanoeuvre opponents.
Competitive Strategy · The Art of WarSide two
Create a new space
Competition destroys profits. Build something new where rivals are irrelevant.
Zero to One · Blue Ocean StrategyCommon ground
Both say avoid head-to-head fights where you have no advantage.
How to reconcile them
Escape where you can, compete well where you must. Look for uncontested space first, but once rivals arrive, use positioning and strategy to defend it.
When each side is right
Seek new space when creating a product or entering a market. Use competitive strategy when the market is established and crowded.
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