Build: 8 key ideas
The core ideas of Build, each in under a minute, written in our own words. Want the full depth? Get the book.
- IDEA 1 OF 8
Failure taught important lessons
Fadell describes his early career at General Magic, a company that tried to build a handheld computer years too early.
Its failure taught him lessons about timing and customer needs.
- IDEA 2 OF 8
The iPod changed music
Fadell describes leading the team that built the iPod at Apple.
It transformed how people listened to music. In Fadell's account, the project showed how a small team with a clear goal can change a whole industry.
- IDEA 3 OF 8
The iPhone followed
Fadell describes his role in developing the iPhone.
Building it required solving many technical challenges. In Fadell's account, the phone brought together hardware, software and design, and the team had to make them work as one.
- IDEA 4 OF 8
Nest reimagined a thermostat
Fadell co-founded Nest, which made a smart thermostat.
He wanted to improve ordinary objects. In Fadell's account, he believed that everyday things like a thermostat were frustrating, and could be improved with careful design.
- IDEA 5 OF 8
Products tell stories
Fadell argues that great products tell a story, explaining why they matter.
Storytelling helps teams and customers. In Fadell's view, when people understand the reason behind a product, they care about it more, and so do the people building it.
- IDEA 6 OF 8
Make ideas tangible
Fadell suggests making intangible ideas concrete through prototypes and examples.
This helps people understand. In Fadell's view, a model you can hold or see is easier to talk about than an idea that exists only in words.
- IDEA 7 OF 8
Hiring matters
Fadell describes the importance of hiring the right people and letting go of those who do not fit.
Teams shape products. In Fadell's view, a wrong person in the team can slow everyone, so it matters to be fair but also clear and decisive.
- IDEA 8 OF 8
Lead with care
Fadell discusses leadership, arguing that leaders can be demanding without being cruel.
Respect matters. In Fadell's view, a leader can push people to do excellent work and still treat them with kindness and dignity.
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