Tony Fadell

Build

1. IDEA 1

   Failure taught important lessons

   Fadell describes his early career at General Magic, a company that tried to build a handheld computer years too early. Its failure taught him lessons about timing and customer needs.

2. IDEA 2

   The iPod changed music

   Fadell describes leading the team that built the iPod at Apple. It transformed how people listened to music. In Fadell's account, the project showed how a small team with a clear goal can change a whole industry.

3. IDEA 3

   The iPhone followed

   Fadell describes his role in developing the iPhone. Building it required solving many technical challenges. In Fadell's account, the phone brought together hardware, software and design, and the team had to make them work as one.

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