Playing to Win: 6 key ideas
The core ideas of Playing to Win, each in under a minute, written in our own words. Want the full depth? Get the book.
- IDEA 1 OF 6
Five strategic choices
Strategy answers five linked questions: what is our winning aspiration, where will we play, how will we win, what capabilities do we need, and what management systems support them.
- IDEA 2 OF 6
Where to play
Choose the markets, customers, channels and categories you will compete in, and those you won't.
- IDEA 3 OF 6
How to win
Decide the advantage you will create there, usually lower cost or real differentiation.
Without it you are just participating.
- IDEA 4 OF 6
Capabilities must fit
The activities you excel at should reinforce each other and support your chosen way of winning.
- IDEA 5 OF 6
Strategy is a cascade
Choices at the top shape choices in each business unit and team.
Keep them consistent.
- IDEA 6 OF 6
Test what would have to be true
Instead of arguing over options, ask what conditions would make each one succeed and test those.
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