Authors and thinkers
Author

Seth Godin

12 key ideas across 2 books, each explained in our own words.

Purple Cow

  1. IDEA 1

    Be remarkable

    In a world of plentiful choices, safe products are invisible. Build something worth remarking on.

  2. IDEA 2

    Find the sneezers

    Some people spread ideas. Design for them and let them carry your message.

  3. IDEA 3

    Better products beat more ads

    If a product is boring, buying more advertising won't fix it. Improve the product.

All 6 ideas from Purple Cow →

The Practice

  1. IDEA 1

    Ship the work

    Creative work matters only when it reaches people. Commit to shipping regularly, even when it isn't perfect.

  2. IDEA 2

    Trust the process, not the outcome

    You can't guarantee results. Focus on doing the work well and generously.

  3. IDEA 3

    Creative work is generous

    Making things is a gift to others. Generosity removes some of the fear.

All 6 ideas from The Practice →

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