Creativity
The Practice: 6 key ideas
The core ideas of The Practice, each in under a minute, written in our own words. Want the full depth? Get the book.
Buy the book on AmazonWe may earn a small commission, at no cost to you.
- IDEA 1 OF 6
Ship the work
Creative work matters only when it reaches people.
Commit to shipping regularly, even when it isn't perfect.
- IDEA 2 OF 6
Trust the process, not the outcome
You can't guarantee results.
Focus on doing the work well and generously.
- IDEA 3 OF 6
Creative work is generous
Making things is a gift to others.
Generosity removes some of the fear.
- IDEA 4 OF 6
Smallest viable audience
Serve a specific group deeply rather than chasing everyone.
They will spread your work.
- IDEA 5 OF 6
Build taste and skill
Taste shows you what good looks like; skill lets you make it.
Both grow with practice.
- IDEA 6 OF 6
Doubt comes with the job
Everyone creative feels doubt.
Do the work anyway.
Get one idea like this every daySwipe through ideas, go deeper on any of them, and save the ones that matter. Free.
Read The Practice in the app