Marketing
Purple Cow: 6 key ideas
The core ideas of Purple Cow, each in under a minute, written in our own words. Want the full depth? Get the book.
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- IDEA 1 OF 6
Be remarkable
In a world of plentiful choices, safe products are invisible.
Build something worth remarking on.
- IDEA 2 OF 6
Find the sneezers
Some people spread ideas.
Design for them and let them carry your message.
- IDEA 3 OF 6
Better products beat more ads
If a product is boring, buying more advertising won't fix it.
Improve the product.
- IDEA 4 OF 6
Design for a niche
Target a specific group who will care deeply.
Trying to please everyone makes you bland.
- IDEA 5 OF 6
Remarkable requires risk
Standing out means some people will dislike what you do.
That's the price of being noticed.
- IDEA 6 OF 6
Keep reinventing
Today's purple cow becomes tomorrow's ordinary.
Keep looking for the next remarkable idea.
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