Leadership
Switch: 6 key ideas
The core ideas of Switch, each in under a minute, written in our own words. Want the full depth? Get the book.
Buy the book on AmazonWe may earn a small commission, at no cost to you.
- IDEA 1 OF 6
Direct the rider
The rational mind needs clear direction.
Script the critical moves so people know exactly what to do.
- IDEA 2 OF 6
Motivate the elephant
Emotion provides energy for change.
Help people feel the need, not just understand it.
- IDEA 3 OF 6
Shape the path
Change the environment so the right behaviour is easier and the wrong one harder.
- IDEA 4 OF 6
Find the bright spots
Look for what's already working and copy it, rather than obsessing over failures.
- IDEA 5 OF 6
Shrink the change
Make change feel small and achievable to build momentum.
- IDEA 6 OF 6
Grow your people
Build an identity around the change and a growth mindset to sustain it.
Get one idea like this every daySwipe through ideas, go deeper on any of them, and save the ones that matter. Free.
Read Switch in the app