Marketing
Contagious: 6 key ideas
The core ideas of Contagious, each in under a minute, written in our own words. Want the full depth? Get the book.
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- IDEA 1 OF 6
Social currency
People share things that make them look good, smart or in the know.
Make your idea a badge.
- IDEA 2 OF 6
Triggers
Link your idea to cues people encounter often, so it stays top of mind.
- IDEA 3 OF 6
Emotion
High-arousal emotions like awe, excitement or anger drive sharing.
Calm content spreads less.
- IDEA 4 OF 6
Make it public
Visible behaviours are easier to copy.
Design products that show themselves.
- IDEA 5 OF 6
Practical value
Useful tips and deals get passed on.
Package your knowledge helpfully.
- IDEA 6 OF 6
Stories carry ideas
Embed your message in a narrative people want to retell.
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