W. Chan Kim

Blue Ocean Strategy

1. IDEA 1

   Red oceans versus blue oceans

   Crowded markets are red oceans where rivals fight over shrinking profit. Blue oceans are new market spaces where competition is irrelevant.

2. IDEA 2

   Value innovation

   Create a leap in value for buyers while lowering costs, rather than trading one off against the other.

3. IDEA 3

   The four actions

   Ask which factors to eliminate, reduce, raise and create compared with industry norms.

All 6 ideas from Blue Ocean Strategy →

Debates featuring W. Chan Kim