Authors and thinkers
Author

Roger Martin

6 key ideas, each explained in our own words.

Playing to Win

  1. IDEA 1

    Five strategic choices

    Strategy answers five linked questions: what is our winning aspiration, where will we play, how will we win, what capabilities do we need, and what management systems support them.

  2. IDEA 2

    Where to play

    Choose the markets, customers, channels and categories you will compete in, and those you won't.

  3. IDEA 3

    How to win

    Decide the advantage you will create there, usually lower cost or real differentiation. Without it you are just participating.

All 6 ideas from Playing to Win →

Debates featuring Roger Martin

Make a plan, or stay adaptable?Clear strategy vs Optionality and speed

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