Author
A.G. Lafley
6 key ideas, each explained in our own words.
Playing to Win
- IDEA 1
Five strategic choices
Strategy answers five linked questions: what is our winning aspiration, where will we play, how will we win, what capabilities do we need, and what management systems support them.
- IDEA 2
Where to play
Choose the markets, customers, channels and categories you will compete in, and those you won't.
- IDEA 3
How to win
Decide the advantage you will create there, usually lower cost or real differentiation. Without it you are just participating.
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