Persuasion
Made to Stick: 6 key ideas
The core ideas of Made to Stick, each in under a minute, written in our own words. Want the full depth? Get the book.
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- IDEA 1 OF 6
Simple
Find the core of your message and strip away everything else.
One clear idea beats ten.
- IDEA 2 OF 6
Unexpected
Break people's expectations to grab attention, then fill the curiosity gap.
- IDEA 3 OF 6
Concrete
Use specific images and examples.
Abstract ideas are hard to remember.
- IDEA 4 OF 6
Credible
Use vivid details, statistics people can grasp, and claims they can test.
- IDEA 5 OF 6
Emotional
Make people care by focusing on individuals, not crowds.
- IDEA 6 OF 6
Stories
Stories act like flight simulators for the mind.
They show people how to act.
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