Relationships
How to Win Friends and Influence People: 6 key ideas
The core ideas of How to Win Friends and Influence People, each in under a minute, written in our own words. Want the full depth? Get the book.
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- IDEA 1 OF 6
Don't criticise
Criticism makes people defensive and rarely changes behaviour.
Try to understand why they did what they did.
- IDEA 2 OF 6
Give honest appreciation
Sincere praise motivates people.
Look for genuine things to appreciate.
- IDEA 3 OF 6
Be genuinely interested
Ask questions and listen.
People like those who are interested in them.
- IDEA 4 OF 6
Remember names
A person's name is important to them.
Using it shows respect.
- IDEA 5 OF 6
Talk in terms of their interests
Frame ideas around what matters to the other person.
- IDEA 6 OF 6
Let people save face
When correcting someone, help them preserve dignity.
Respect earns cooperation.
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