Author

Will Guidara

8 key ideas, each explained in our own words.

Unreasonable Hospitality

IDEA 1
Service and hospitality are different
Guidara explains that service is about doing things correctly, while hospitality is about how people feel. A restaurant can serve perfect food and still fail if guests do not feel cared for.
IDEA 2
He learnt from Danny Meyer
Guidara describes working for the restaurateur Danny Meyer, who taught him to put people first. Meyer's belief that hospitality starts with how staff are treated shaped Guidara's entire approach. Staff came first.
IDEA 3
Eleven Madison Park aimed highest
Guidara describes taking charge of Eleven Madison Park in New York with chef Daniel Humm. Together they set out to make it one of the world's best restaurants, and eventually did.

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