Tim Brown

Change by Design

1. IDEA 1

   Design thinking solves many problems

   Brown, chief executive of the design firm IDEO, argues that the methods designers use can help organisations solve a wide range of problems. He calls this approach design thinking. He sees it as useful far beyond products.

2. IDEA 2

   Good solutions balance three things

   Brown explains that strong ideas are desirable to people, technically feasible and viable as a business. In his account, an idea that fails on any one of the three is unlikely to succeed in the real world.

3. IDEA 3

   The process has three spaces

   Brown describes design as moving through inspiration, ideation and implementation, often looping back. In his account, these are spaces, not rigid steps, because teams often go back to earlier stages as they learn.

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