Teresa Torres

Continuous Discovery Habits

1. IDEA 1

   Discovery should be continuous

   Torres defines continuous discovery as teams talking to customers at least weekly while working on product. Small, regular research beats rare, big research projects done once in a while. Habits matter.

2. IDEA 2

   Product trios decide together

   Torres recommends that a product manager, designer and engineer make discovery decisions together. This trio brings different views and shares ownership of what to build. No one decides alone or in isolation.

3. IDEA 3

   Start with a clear outcome

   Teams should focus on a measurable outcome, such as improving user retention, rather than a list of features. The outcome guides what problems and opportunities the team explores. Features are means, not ends.

All 8 ideas from Continuous Discovery Habits →