Simone Ahuja

Jugaad Innovation

1. IDEA 1

   Jugaad is clever improvisation

   The authors describe jugaad, a Hindi word for finding clever, low-cost solutions with limited resources. They argue that this frugal and flexible approach to innovation, common in emerging markets, can help companies everywhere.

2. IDEA 2

   A clay fridge shows the idea

   The authors describe Mitticool, a refrigerator made of clay that cools without electricity, created by a potter in Gujarat. It shows how simple ideas can meet real needs. It needed no costly laboratory.

3. IDEA 3

   Adversity can spark ideas

   The authors argue that difficulties, such as scarce resources, can inspire creativity. Constraints push people to invent. In the authors' view, a lack of money or materials forces people to think differently and find clever ways to solve their problems.

All 8 ideas from Jugaad Innovation →