Author
Paul Jarvis
8 key ideas, each explained in our own words.
Company of One
- IDEA 1
Growth is not always good
Jarvis challenges the common belief that every business must keep growing. He argues that growth often brings more stress, costs and complexity without making owners happier. Bigger is not automatically better.
- IDEA 2
Stay small on purpose
A company of one is a business that questions growth and chooses to stay small. Jarvis argues this can apply to freelancers and to small teams inside larger organisations. It is a mindset.
- IDEA 3
Small businesses have four strengths
Jarvis describes resilience, autonomy, speed and simplicity as key qualities of small businesses. These allow owners to adapt quickly and keep control over their work. Small can be surprisingly strong.
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