Morgan Brown

Hacking Growth

1. IDEA 1

   Growth needs a disciplined method

   Ellis and Brown describe growth hacking as a structured process of rapid experiments across a company. Rather than relying on big marketing campaigns, teams test many small ideas and keep what works.

2. IDEA 2

   Build a cross-functional team

   The authors recommend growth teams that combine product, engineering, data and marketing skills. When these functions work together, they can test ideas quickly without waiting for separate departments. Silos slow everything down for everyone involved.

3. IDEA 3

   First, build a must-have product

   Before pushing growth, the authors say, teams must check that customers truly need the product. One test asks users how disappointed they would be if the product disappeared. Too few disappointed users signals a weak product.

All 8 ideas from Hacking Growth →