Mike Isaac

Super Pumped

1. IDEA 1

   Uber grew at any cost

   Isaac tells the story of Uber and its co-founder Travis Kalanick, who built the ride-hailing company into a giant by pursuing growth at almost any cost. Uber challenged taxi regulations around the world.

2. IDEA 2

   A combative founder led

   Isaac describes Kalanick as brilliant, aggressive and fiercely competitive. His style drove Uber's rapid rise. In Isaac's account, the same drive that built a huge company also created conflict and made it hard to accept limits.

3. IDEA 3

   Rules were broken

   Isaac describes how Uber often ignored local laws and regulations, launching in cities without permission. It fought regulators aggressively. In Isaac's account, the company believed that growing first and dealing with the consequences later was the best way to win.

All 8 ideas from Super Pumped →