Melissa Perri

Escaping the Build Trap

1. IDEA 1

   The build trap measures wrongly

   Perri describes the build trap as a situation where companies judge success by how many features they ship. They stay busy building, yet fail to create real value for customers or the business.

2. IDEA 2

   Outcomes matter more than outputs

   Perri argues that teams should measure success by outcomes, such as changes in customer behaviour, not outputs like features released. Outcomes show whether the work actually helped. Busy is not the same as useful.

3. IDEA 3

   Value flows both ways

   Perri describes a value exchange system, in which companies provide value to customers and receive value in return. Products succeed when they solve customer problems that also matter to the business.

All 8 ideas from Escaping the Build Trap →