Josh Kaufman

The Personal MBA

1. IDEA 1

   You can learn business yourself

   Kaufman argues that people can learn the essential principles of business without an expensive degree. He offers a self-education guide that explains the core ideas every business relies on, from creating value to managing money.

2. IDEA 2

   Every business creates value

   Kaufman explains that every business must create something people want. Without value creation, nothing else matters. If customers do not value what a business makes, then good advertising, finances or management cannot save it for long.

3. IDEA 3

   Marketing attracts attention

   Kaufman describes marketing as getting attention from people who might want your offer. Attention is scarce. In this view, a business first has to get noticed, since people cannot buy something they do not know exists.

All 8 ideas from The Personal MBA →