Joseph Grenny et al.

Influencer

1. IDEA 1

   Influence can be learned

   Grenny and his co-authors argue that changing behaviour, in organisations, communities or families, is a skill anyone can learn. They study successful influencers who solved stubborn problems, from crime to disease.

2. IDEA 2

   Focus on vital behaviours

   The authors suggest identifying a few vital behaviours that, if changed, would lead to big results. Not all behaviours matter equally. Focusing on a few key actions is easier than trying to change everything at once.

3. IDEA 3

   Learn from positive deviants

   The authors describe positive deviance, finding people who succeed despite the same challenges and learning from them. Their behaviours reveal solutions. Such people prove that a better way is possible in the same difficult conditions, so others can copy it.

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