John Doerr

Measure What Matters

1. IDEA 1

   Clear goals drive results

   Doerr, a venture capitalist, explains objectives and key results, or OKRs, a goal-setting method he learned from Andy Grove at Intel. An objective says what you want to achieve, and key results show how you will measure progress.

2. IDEA 2

   Intel pioneered OKRs

   Doerr describes how Andy Grove used OKRs at Intel to focus the company. Doerr brought the method to Google and other companies. In his account, the method helped Intel give people a few clear goals to pursue, and then it spread as Doerr taught others.

3. IDEA 3

   OKRs help focus

   Doerr argues that OKRs help organisations focus on what matters most. Fewer, clear goals beat long lists. In his view, when everything seems important, nothing gets done well, so choosing a few goals makes people more effective.

All 8 ideas from Measure What Matters →