Jason Fried

Rework

1. IDEA 1

   Business advice is often wrong

   Fried and Hansson, founders of the software company Basecamp, argue that much conventional business advice is unnecessary or harmful. They encourage readers to work in simpler, calmer and more practical ways.

2. IDEA 2

   Ignore the so-called real world

   The authors argue that people often dismiss new ideas by saying they would not work in the real world. They encourage trying ideas anyway. In their view, this phrase is often an excuse for not trying, and many successful businesses began by ignoring it.

3. IDEA 3

   Plans are guesses

   The authors argue that long-term business plans are really guesses. Instead, they suggest making decisions as needed. They argue that nobody can know the future that far ahead, so rigid plans can push a business in the wrong direction.

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