Author

Eric Schmidt, Jonathan Rosenberg

8 key ideas, each explained in our own words.

Trillion Dollar Coach

  1. IDEA 1

    A coach helped build tech giants

    Schmidt, Rosenberg and Eagle describe Bill Campbell, a former American football coach who became a business coach to leaders at Google, Apple and other companies. They credit him with helping build companies worth over a trillion dollars.

  2. IDEA 2

    Leadership is earned

    Campbell believed that people make a manager a leader through their respect. Titles alone do not create authority. The authors say that Campbell believed a good leader earns this respect by caring about the team and helping it do well.

  3. IDEA 3

    Teams come first

    Campbell emphasised building strong teams, focusing on the team's success rather than individual stars. He helped teams work together. The authors say that Campbell believed a team that works well together can achieve far more than a group of brilliant people working alone.

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