Ed Catmull

Creativity, Inc.

1. IDEA 1

   Creativity needs the right culture

   Catmull, co-founder of Pixar, explains how the studio built a culture where creative people could do their best work. He argues that managers must protect creativity by removing barriers and encouraging honesty.

2. IDEA 2

   Pixar grew from a dream

   Catmull describes his dream of making a computer-animated film, which led to founding Pixar. Toy Story became the first feature-length computer-animated film. Catmull says that the dream took many years of work by a small team before it became a real company with real films.

3. IDEA 3

   Steve Jobs supported Pixar

   Catmull describes Steve Jobs's role as Pixar's owner, providing funding and support. Their relationship evolved over time. Catmull suggests that Jobs believed in the company even when it was not making money, which gave Pixar time to grow.

All 8 ideas from Creativity, Inc. →