Donald Miller

Building a StoryBrand

1. IDEA 1

   Customers are the heroes

   Miller argues that many companies talk about themselves in their marketing, which confuses customers. Instead, businesses should present the customer as the hero of a story and the brand as the guide who helps them succeed.

2. IDEA 2

   Stories cut through noise

   Miller explains that the brain is drawn to stories. Clear story structures make messages memorable. A message told like a story is easier to follow than a list of features. People remember what they can picture and feel.

3. IDEA 3

   Every hero wants something

   In Miller's SB7 framework, the story starts with a character who wants something. Marketing should identify what customers want. A brand that clearly names one desire, and shows how it helps, gets attention more easily.

All 8 ideas from Building a StoryBrand →