David Kelley

Creative Confidence

1. IDEA 1

   Everyone can be creative

   Tom and David Kelley, from the design firm IDEO and Stanford's d.school, argue that creativity is not a rare gift. They believe everyone has creative ability, but many lose confidence in it.

2. IDEA 2

   Fear blocks creativity

   The authors argue that fear of judgement and failure stops people from trying creative ideas. In their account, many people have been taught to worry about looking foolish, so they stop sharing ideas and trying new things.

3. IDEA 3

   Design thinking can be learned

   The authors describe design thinking, a process of understanding users, generating ideas and testing them. In their view, these skills can be practised by anyone, not just trained designers. Such a method turns vague hunches into small tests with real people.

All 8 ideas from Creative Confidence →