Bo Burlingham

Small Giants

1. IDEA 1

   Some companies choose not to grow

   Burlingham profiles businesses that deliberately chose to stay smaller so they could be great rather than big. Their owners valued quality, community and good work more than rapid expansion. Growth was a choice for them.

2. IDEA 2

   They have a special mojo

   Burlingham describes the mojo these companies share, an energy and charisma that customers and employees feel. It comes from passion for the work and from close relationships. It is hard to copy.

3. IDEA 3

   Owners kept control

   Many small giants avoided outside investors or public markets so they could make their own choices. Burlingham shows how control allowed owners to resist pressure for growth at any cost.

All 8 ideas from Small Giants →