Author

Ann Handley

8 key ideas, each explained in our own words.

Everybody Writes

  1. IDEA 1

    Everyone writes now

    Handley argues that in the digital age, everyone writes, from emails to social media posts to websites. Good writing is a valuable skill for anyone who wants to communicate and persuade.

  2. IDEA 2

    Writing is a habit

    Handley argues that writing improves with regular practice. Writing every day builds skill. Like any skill, it gets better the more you do it. Even a short session each day teaches you more than a long one once in a while.

  3. IDEA 3

    Start with an ugly draft

    Handley encourages writing a messy first draft and then improving it. Perfection comes later. A first draft is only meant to get ideas onto the page. Fixing and polishing it afterwards is much easier than trying to write perfectly the first time.

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